Skip to main content

Skin, makeup, and nails in one connected beauty system

Free express shipping on orders over $50

Take our personalized skin quiz

Concept

Undertone

Undertone is the cooler, warmer, olive, neutral or mixed color direction perceived beneath a cosmetic shade; it is a comparison tool, not an age, ethnicity or personality rule.

Undertone beauty glossary visual

Short answer

Undertone describes the color direction perceived beneath a cosmetic shade, often discussed as cooler, warmer, olive, neutral or mixed. It helps compare foundation, cheek and lip colors, but it is not a diagnosis or a permanent label for a person. Depth and undertone are separate decisions: two shades can have similar depth and different color direction.

How to compare undertone

Use samples from the same finished formula when possible so coverage, texture and finish remain similar. Place narrow comparisons near the jaw where the face and neck can be viewed together. Keep amount, tool and lighting consistent. Follow the product's actual directions rather than imposing a universal settling time. Look in neutral daylight and another realistic setting without a beauty filter or automatic white-balance change between images.

Name what is visible. One strip may read more yellow, red, pink, gray, green or balanced relative to the surrounding skin and the other samples. Those are comparison notes, not rules that every person in a demographic needs the same direction. Olive does not automatically require warmth, neutral does not mean colorless, and age does not dictate a lighter or warmer foundation.

Use in a color story

Undertone can help relate base, cheek and lip colors without requiring an exact match. Finish and opacity still matter. A sheer lip tint and an opaque cheek color can read differently even when their hue families are similar. Keep every formula in its labeled application area.

Common questions

Can a photograph identify undertone perfectly? No. Lighting, camera processing, screen settings and formula finish can all change the visible comparison.

Does undertone determine every flattering color? No. It is one comparison tool among depth, opacity, finish, contrast and personal preference.

Sources: FDA Cosmetics Labeling Guide and FDA color-additive information.

Compare makeup placement | Explore makeup looks | Shop makeup

Products for this concern

Coyglow Luminous FoundationCoyglow Luminous Foundation
Coyglow Luminous Foundation
Coyglow Cream Cheek FlushCoyglow Cream Cheek Flush
Coyglow Cream Cheek Flush
Coyglow Second-Skin Lip TintCoyglow Second-Skin Lip Tint
Coyglow Second-Skin Lip Tint